Pricing, philosophy, and the craft of Ghost CMS commerce.
Gumroad takes 10% of every digital sale, forever. Ghost brings the readers and charges nothing. Here's how to sell digital downloads on your own Ghost site, on your own Stripe, and keep the 10%.
I ran 30 prompts across ChatGPT, Perplexity and Google AI Overviews to see which Ghost sites get cited. The pattern was clearer than expected - and three of Ghost's own defaults are quietly leaving citations on the table.
Ghost doesn't ship with a shop. Here are the three ways people add commerce to it in 2026, why each is awkward, and what a one-script embed actually does.
WordPress, Squarespace, Medium, Substack, Wix, Ghost. A short tour, the honest annoyances, and why Ghost is the only one I'm still on.
I replaced GA with the analytics module I built into Mytho a month ago. Here's the honest list of what I lost, what I gained, and why I'm not going back.
Ghost ships with the SEO infrastructure WordPress needs Yoast or Rank Math to add. Six months in, my organic traffic is up. Here's the honest comparison.
I've run Ghost both ways. The maths in 2026, the hidden cost most people forget, and the gotcha buried in Ghost(Pro) Starter.
The actual process in 2026 using the official Ghost plugin. What works, what breaks, and how to stop the migration eating your search rankings.
I looked at all three before I built Mytho. Here's the honest maths on what each one costs, what you actually own, and where the take-rate hides.
Snipcart was the first thing the Ghost docs pointed me at. Two script tags and a buy button, and you have a cart. So why did I build something else.
WordPress still powers ~40% of the web. So why did I move my own site to Ghost, and why did I then build a shop specifically for Ghost rather than WordPress?
I was paying roughly £7,800 a year in platform fees on £6,500/month of sales. So I built the cart I wished existed: $15/month, no take-rate, native to Ghost.