Add Products

Create products to sell from your Ghost blog.

Creating a product

Everything starts here. Five steps and you have something to sell.

1. Go to Products in your dashboard
2. Click New product
3. Fill in the details:
   • Name - the product title
   • Description - supports rich text formatting
   • Price - set in your store currency
   • Images - upload product photos (up to 5GB total storage)
4. Configure inventory and shipping settings
5. Click Create product

The Live / Draft toggle at the top of the editor controls whether shoppers can see the product. Draft products stay hidden from your shop until you flip them to Live.

Product variants

One product, several options. Variants cover things like size or color without you creating a separate listing for each.

1. Scroll to the Variants section
2. Click Add variant
3. Enter a variant name (e.g. "Large", "Blue")
4. Optionally set a different price for this variant
5. Set stock quantity per variant

Inventory management

Track what you have and get a nudge before you run out.

• Track inventory - toggle on to enable stock tracking
• Stock quantity - the number of units available
• Low stock threshold - get alerted when stock drops below this number
• Made to order - mark products that are produced on demand

Digital products

Selling a PDF, an album, or a piece of software? Set the product up as a download.

1. Create a product and set the type to Digital
2. Upload a file or enter a URL
3. Set the Download limit (default: 5 downloads)
4. Set the Expiry period (default: 30 days)

The moment payment clears, the customer gets a secure download link. Weight and shipping fields disappear for digital products, since a PDF doesn't need a courier.

Tags

Tags organize your products and let customers filter your shop. See Tags & Filtering for the details.